Geography Geography
Merchant of Record for EU companies
VAT and invoices
EU sellers need clarity on VAT collection, invoices, self-billing, seller country support and whether the provider takes legal seller responsibility.
Strong starting shortlist
Paddle
Strong fit for SaaS/software. Not for human services.
SaaS Downloadable software AI tools
Digistore24
Top pick for coaches and course creators wanting an EU-friendly MoR.
Online courses Coaching programs High-ticket offers
Ablefy (formerly Elopage)
EU-friendly reseller for coaches and consultants — successor to Elopage.
Coaches Consultants E-teachers
CopeCart
Built for coaches and high-ticket programs. Strong installment + affiliate features.
1:1 coaching Group coaching High-ticket offers
Lemon Squeezy
Founder-friendly MoR for digital goods. Strict on services.
Indie SaaS Digital downloads Templates
What to verify
- • Confirm the provider acts as legal seller, reseller or Merchant of Record for your exact flow.
- • Ask whether your product category, delivery model and customer countries are allowed.
- • Verify tax coverage for EU VAT, UK VAT, US sales tax and any priority customer markets.
- • Check payout countries, currencies, refund rules, chargeback handling and invoice support.
- • Confirm whether UK VAT and US sales tax are covered beyond EU VAT.