Geography Geography
Merchant of Record for non-US founders
global payout fit
Non-US founders should compare seller country support, payout rails, tax coverage, invoice handling and customer-country restrictions before picking a MoR.
Strong starting shortlist
Paddle
Strong fit for SaaS/software. Not for human services.
SaaS Downloadable software AI tools
Digistore24
Top pick for coaches and course creators wanting an EU-friendly MoR.
Online courses Coaching programs High-ticket offers
Ablefy (formerly Elopage)
EU-friendly reseller for coaches and consultants — successor to Elopage.
Coaches Consultants E-teachers
Gumroad
Easiest start for solo creators. Flat 10% is steep at scale.
Indie creators Ebooks Templates
Payhip
Simple, low-cost entry point. Better for testing than scaling globally.
Coaches starting out Ebooks Templates
What to verify
- • Confirm the provider acts as legal seller, reseller or Merchant of Record for your exact flow.
- • Ask whether your product category, delivery model and customer countries are allowed.
- • Verify tax coverage for EU VAT, UK VAT, US sales tax and any priority customer markets.
- • Check payout countries, currencies, refund rules, chargeback handling and invoice support.
- • A provider can sell globally while still limiting which seller countries it accepts.