No official Hotmart page using the exact term Merchant of Record was found.
2026-05-24
tax/MoR caveat
high
“Hotmart is not... a party”
Hotmart's legal role varies by entity and transaction.
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H
medium confidence
Provider responded
Verified 2026-05-24
Hotmart
Hotmart is a creator and course-commerce platform, big in courses, digital education and affiliate sales. It gets reseller treatment in some tax cases, but it isn't a clean universal Merchant of Record, so don't assume it covers every obligation the way a dedicated MoR would. There's no monthly fee; the standard rate is 9.9% plus a small fixed fee, and it fits info products better than SaaS billing.
Creator platform Marketplace
Hotmart is considered a reseller for some ESS sales to EU/UK buyers.
2026-05-24
tax/MoR
high
“Hotmart is considered a reseller”
Hotmart supports online courses, ebooks, subscriptions, communities, events, consulting, source code, mobile apps, downloadable files and physical products with restrictions.
2026-05-24
eligibility
high
“product formats”
Hotmart prohibited topics include adult content, gambling, pirated software, illegal goods, pyramid schemes and hate/dehumanizing content.
2026-05-24
eligibility_limit
high
“prohibited topics”
Hotmart states sales in more than 188 countries and payment methods reaching buyers in 180+ countries.
2026-05-24
countries
high
“188 countries”
Hotmart documents EU VAT, UK VAT, limited US sales-tax states, Quebec/Saskatchewan Canada tax and Australia GST treatment.
2026-05-24
tax
high
“specific details for each country”
Hotmart supports one-time payments, subscriptions, installments, refunds, affiliate programs, hosted checkout and APIs.
2026-05-24
features
high
“Checkout”
Hotmart standard fee is generally 9.9% plus a fixed fee, with no monthly or signup cost.
2026-05-24
pricing
high
“9.9% + 0.50 USD”
Caveats
- • Do not classify Hotmart as a clean universal MoR without caveats.
- • Legal/tax role depends on transaction entity, ESS vs Non-ESS classification, buyer/seller country and domestic vs cross-border status.
- • Physical products and online consulting are Brazil-account-only in the official product-format documentation.
- • US sales-tax coverage is documented for 14 jurisdictions, not all states.
Accepted or likely accepted
- Online courses Accepted
- Digital downloads Accepted
- Ebooks Accepted
- Communities Accepted
- Mobile apps Accepted
- Downloadable software Accepted
- 1:1 coaching Likely accepted
- Group coaching Likely accepted
- Physical goods Likely accepted
Risky, refused or unclear
No entries in this group.
Unclear
- SaaS Unclear
- AI tools Unclear
- Templates Unclear
Tax coverage
- EU VAT
- Yes
- UK VAT
- Yes
- US sales tax
- Yes
- Canada GST/HST
- Verify
- Australia GST
- Yes
Hotmart tax role depends on ESS vs Non-ESS, domestic vs cross-border, buyer/seller country and entity. US tax is documented for 14 jurisdictions; Canada coverage is limited to Quebec/Saskatchewan examples plus GST wording.
Product features
- Hosted checkout
- Yes
- API
- Yes
- Subscriptions
- Yes
- One-time payments
- Yes
- Installments
- Yes
- Usage-based billing
- No
- Refund handling
- Yes
- Chargebacks
- Yes
- Affiliate system
- Yes
Geography and payouts
- Seller countries
- Hotmart describes sales in 188+ countries, but an exhaustive creator-country list was not found; sanctioned/restricted regions are excluded.
- Customer countries
- Hotmart states sales in 188+ countries and payment methods reaching buyers in 180+ countries.
- Payout countries
- Complete payout-country list not found. Withdrawals can use registered bank accounts, Payoneer for USD, Brazil local BRL, Colombia USD-to-COP and Wise in some cases.
- Payout currencies
- Commissions can be received in BRL, USD, EUR and GBP; unsupported local-currency cases may settle in USD.
Source links
Information missing?
Some provider details may be incomplete, unclear or not publicly documented yet. If you work at Hotmart, use the email below to send us official sources for pricing, VAT coverage, accepted products, payout countries, invoices or Merchant of Record responsibility.
We prioritize official documentation links and written provider confirmations. Sponsorship never changes editorial ratings.
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