Digistore24 vs Ablefy (formerly Elopage)
side by side.
How Digistore24 and Ablefy (formerly Elopage) compare on model, pricing, tax coverage and who each one is really for.
Digistore24 and Ablefy are both European reseller MoRs, but they solve different problems. Digistore24 is a broad marketplace with affiliates and US tax coverage; Ablefy (formerly Elopage) is a course-and-membership platform aimed at coaches, e-teachers and consultants.
Pick Digistore24 if
- ✓You want an affiliate marketplace to help sell your offer
- ✓You sell to US customers and need documented US sales tax
- ✓You want a wide product range on one platform
Pick Ablefy (formerly Elopage) if
- ✓You're an EU coach, e-teacher or consultant selling courses and memberships
- ✓You want built-in course and membership tooling, not just a checkout
- ✓Your audience is primarily European
How they actually differ
Grounded in each provider's documented model, pricing and tax coverage. Verify the details for your exact offer before signing.
Marketplace versus course platform
Each resells your product as the legal seller, so VAT and invoices are handled for you. From there they pull apart. Digistore24 leans marketplace: affiliates, high-ticket funnels, a broad catalog. Ablefy, the rebrand of Elopage, leans platform, built around hosting courses and memberships for coaches, e-teachers and consultants in Europe.
If you already have your own tools and want reach plus reseller coverage, Digistore24 fits. If you want the course and membership tooling bundled with the MoR, Ablefy does more of that for you.
Where they buy from matters
Digistore24 documents US sales tax; Ablefy's coverage is clearest for EU and UK VAT, with US tax not clearly documented. So the split often comes down to your buyers. Selling into the US points toward Digistore24. A European audience is comfortable on either, and then the platform tooling decides it.
Digistore24
European reseller / MoR oriented toward online courses, coaching, support services and high-ticket digital offers.
- Best for
- Online courses, Coaching programs, High-ticket offers, Affiliate-driven funnels
- Avoid if
- Pure B2B SaaS billing
- Pricing
- From 7.9% + €1 per transaction
Ablefy (formerly Elopage)
European reseller for coaches, consultants, e-teachers and digital service providers. Rebranded from Elopage.
- Best for
- Coaches, Consultants, E-teachers, EU-based creators
- Avoid if
- Pure SaaS billing
- Pricing
- Tiered plans + transaction fees on reseller flows
Product eligibility
| Product | Digistore24 | Ablefy (formerly Elopage) |
|---|---|---|
| SaaS | Accepted | Unclear |
| Downloadable software | Accepted | Unclear |
| Online courses | Accepted | Accepted |
| 1:1 coaching | Accepted | Accepted |
| Consulting | Likely accepted | Accepted |
| Communities | Likely accepted | Likely accepted |
| Digital downloads | Accepted | Accepted |
| Templates | Accepted | Likely accepted |
| AI tools | Unclear | Unclear |
Tax coverage
Digistore24
- EU VAT
- Yes
- UK VAT
- Yes
- US sales tax
- Yes
- Canada GST/HST
- Verify
- Australia GST
- Verify
Ablefy (formerly Elopage)
- EU VAT
- Yes
- UK VAT
- Yes
- US sales tax
- Verify
- Canada GST/HST
- Verify
- Australia GST
- Verify