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MoR Finder
Use case Use case

Merchant of Record for online courses
courses and cohorts

Course sellers often need installments, affiliate tracking, EU VAT handling and support for offers that mix digital content with human delivery.

Strong starting shortlist

Digistore24

Top pick for coaches and course creators wanting an EU-friendly MoR.

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Online courses Coaching programs High-ticket offers

CopeCart

Built for coaches and high-ticket programs. Strong installment + affiliate features.

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1:1 coaching Group coaching High-ticket offers

Ablefy (formerly Elopage)

EU-friendly reseller for coaches and consultants — successor to Elopage.

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Coaches Consultants E-teachers

Maven

Hosted cohort-course platform. Less brand control than an independent MoR.

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Cohort-based courses Live programs Established educators

Gumroad

Easiest start for solo creators. Flat 10% is steep at scale.

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Indie creators Ebooks Templates

Payhip

Simple, low-cost entry point. Better for testing than scaling globally.

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Coaches starting out Ebooks Templates

What to verify

  • • Confirm the provider acts as legal seller, reseller or Merchant of Record for your exact flow.
  • • Ask whether your product category, delivery model and customer countries are allowed.
  • • Verify tax coverage for EU VAT, UK VAT, US sales tax and any priority customer markets.
  • • Check payout countries, currencies, refund rules, chargeback handling and invoice support.
  • • Verify whether live cohorts, coaching calls or communities change eligibility.
Directory match

Providers that accept Online courses

high confidence

Stripe Managed Payments

Stripe's MoR offering bundled with Stripe Tax. Targets digital goods and software with familiar Stripe APIs.
high confidence

Payhip

Lightweight checkout for digital products, coaching and memberships. Friendly for beginners and small catalogs.
high confidence

Skool

Community + course platform that handles subscription billing for paid communities and group programs.
high confidence

Teachable

Course/coaching platform with payment collection and native-gateway tax handling, not a general full-service MoR.
high confidence

Whop

Creator commerce and marketplace platform with payment-MoR language, but not a full reseller/MoR for all tax and supplier obligations.
medium confidence

Maven

Cohort-based course platform. Handles checkout, payments and student lifecycle under Maven's brand.
high confidence

2Checkout (Verifone)

Long-running MoR (now part of Verifone) for software, SaaS and digital subscriptions with global coverage.
high confidence

Ablefy (formerly Elopage)

European reseller for coaches, consultants, e-teachers and digital service providers. Rebranded from Elopage.
high confidence

ClickBank

Affiliate marketplace and final retailer/reseller for digital, recurring and some physical direct-response products.