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MoR Finder
Use case Use case

Merchant of Record for online courses
courses and cohorts

Course sellers often need installments, affiliate tracking, EU VAT handling and support for mixed digital plus human delivery.

Strong starting shortlist

Digistore24

Top pick for coaches and course creators wanting an EU-friendly MoR.

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Online courses Coaching programs High-ticket offers

CopeCart

Built for coaches and high-ticket programs. Strong installment + affiliate features.

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1:1 coaching Group coaching High-ticket offers

Ablefy (formerly Elopage)

EU-friendly reseller for coaches and consultants — successor to Elopage.

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Coaches Consultants E-teachers

Maven

Hosted cohort-course platform. Less brand control than an independent MoR.

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Cohort-based courses Live programs Established educators

Gumroad

Easiest start for solo creators. Flat 10% is steep at scale.

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Indie creators Ebooks Templates

Payhip

Simple, low-cost entry point. Better for testing than scaling globally.

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Coaches starting out Ebooks Templates

What to verify

  • • Confirm the provider acts as legal seller, reseller or Merchant of Record for your exact flow.
  • • Ask whether your product category, delivery model and customer countries are allowed.
  • • Verify tax coverage for EU VAT, UK VAT, US sales tax and any priority customer markets.
  • • Check payout countries, currencies, refund rules, chargeback handling and invoice support.
  • • Verify whether live cohorts, coaching calls or communities change eligibility.
Directory match

Providers that accept Online courses

high confidence

2Checkout (Verifone)

Long-running MoR (now part of Verifone) for software, SaaS and digital subscriptions with global coverage.
high confidence

Ablefy (formerly Elopage)

European reseller for coaches, consultants, e-teachers and digital service providers. Rebranded from Elopage.
high confidence

ClickBank

Affiliate marketplace and final retailer/reseller for digital, recurring and some physical direct-response products.
high confidence

CopeCart

Reseller platform for online coaches, course creators, high-ticket consultants and closing-style sales funnels.
high confidence

Digistore24

European reseller / MoR oriented toward online courses, coaching, support services and high-ticket digital offers.
high confidence

Fourthwall

Creator commerce platform operating as Merchant of Record for merch, memberships and creator sales.
high confidence

Gumroad

Creator-first checkout for digital products. Acts as the MoR for indie creators with one of the simplest setups.
high confidence

Kelviq

Merchant of Record for SaaS and AI products with tax, invoices, refunds and disputes.
high confidence

LearnyBox

French LMS and course-selling platform with LearnyPay, Stripe, PayPal and GoCardless integrations. Public terms point to payment facilitation, not Merchant of Record.