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MoR Finder
Use case Use case

Merchant of Record for coaching
human-led offers

Coaching is where many software-focused MoRs become unsuitable. Prioritize providers that explicitly allow 1:1 coaching, group programs or consulting-style delivery.

Strong starting shortlist

CopeCart

Built for coaches and high-ticket programs. Strong installment + affiliate features.

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1:1 coaching Group coaching High-ticket offers

Digistore24

Top pick for coaches and course creators wanting an EU-friendly MoR.

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Online courses Coaching programs High-ticket offers

Ablefy (formerly Elopage)

EU-friendly reseller for coaches and consultants — successor to Elopage.

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Coaches Consultants E-teachers

Payhip

Simple, low-cost entry point. Better for testing than scaling globally.

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Coaches starting out Ebooks Templates

Gumroad

Easiest start for solo creators. Flat 10% is steep at scale.

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Indie creators Ebooks Templates

What to verify

  • • Confirm the provider acts as legal seller, reseller or Merchant of Record for your exact flow.
  • • Ask whether your product category, delivery model and customer countries are allowed.
  • • Verify tax coverage for EU VAT, UK VAT, US sales tax and any priority customer markets.
  • • Check payout countries, currencies, refund rules, chargeback handling and invoice support.
  • • Avoid assuming a digital checkout accepts coaching just because it accepts digital products.
Directory match

Providers that accept 1:1 coaching

high confidence

Clarity.fm

On-demand expert call marketplace. Handles payments and minute-based billing under Clarity's brand.
high confidence

Payhip

Lightweight checkout for digital products, coaching and memberships. Friendly for beginners and small catalogs.
high confidence

Teachable

Course/coaching platform with payment collection and native-gateway tax handling, not a general full-service MoR.
high confidence

Whop

Creator commerce and marketplace platform with payment-MoR language, but not a full reseller/MoR for all tax and supplier obligations.
medium confidence

MentorCruise

Mentoring marketplace. Handles payments, scheduling and customer relationship under MentorCruise's brand.
high confidence

Ablefy (formerly Elopage)

European reseller for coaches, consultants, e-teachers and digital service providers. Rebranded from Elopage.
high confidence

CopeCart

Reseller platform for online coaches, course creators, high-ticket consultants and closing-style sales funnels.
high confidence

Digistore24

European reseller / MoR oriented toward online courses, coaching, support services and high-ticket digital offers.
high confidence

Gumroad

Creator-first checkout for digital products. Acts as the MoR for indie creators with one of the simplest setups.